Now TV Free Trial 30 Days – Facts, Offers and Cancellation Guide
NOW TV free trials are a popular topic among viewers looking to explore the streaming service’s content without upfront commitment. Many users search specifically for a 30-day free trial, hoping to get an extended period to test the platform before deciding whether to subscribe. However, the actual trial structure differs from what some might expect. Understanding what’s officially available—and what isn’t—can help you make informed decisions about trying NOW TV in the UK.
This guide breaks down the current free trial options, explains how billing works after the trial period, and covers what you need to know about cancellation. Whether you’re interested in Entertainment, Cinema, or Sports passes, the details below will help you navigate the process with clarity.
Is There a NOW TV Free Trial 30 Days?
A 30-day free trial is not currently offered by NOW TV. The standard free trial period is 7 days for eligible passes. This applies to Entertainment Pass, Cinema Pass, and Hayu Pass. After the 7-day trial ends, your first payment is scheduled 30 days later—hence the potential confusion between “trial length” and “billing cycle.”
The 30-day billing cycle often leads to search queries like “NOW TV free trial 30 days code,” but these refer to when you pay after a trial, not an extended free period. There is no confirmed promotional code offering 30 days of free access.
Primarily 7 days free for eligible passes
Next payment due 30 days after trial ends
Entertainment, Cinema, Hayu (no Sports trial)
UK and Ireland new or returning members
Key Insights
- NOW TV currently offers 7-day free trials, not 30-day free periods
- After a 7-day trial, billing begins with a payment due 30 days later
- Sports Pass does not include a free trial option
- Trial eligibility is limited to members who haven’t previously used that specific pass
- Promotional offers like 3 months for £6.99 or 6 months at discounted rates are separate from free trials
- Boost and Ultra Boost add-ons also have their own 7-day free trials when added to new memberships
- No promotional codes are required to access standard free trials
Snapshot Facts
| Aspect | Details |
|---|---|
| Standard Trial Duration | 7 days |
| Post-Trial Billing | 30 days after trial ends |
| Codes Required | No promotional codes for standard trials |
| Cancel Anytime | Yes, but minimum term commitments apply |
| Sports Pass Trial | Not available |
| Ad-Free Trial | Boost/Ultra Boost trials available separately |
How to Get a NOW TV Free Trial Code?
Standard NOW TV free trials do not require a code. Unlike some promotional offers that bundle codes with external campaigns, accessing the free trial is straightforward: visit NOW TV’s membership page, select your desired pass, and initiate the trial directly through the platform.
Accessing Your Free Trial
To begin a free trial, navigate to NOWTV.com/gb/membership and choose the pass you want to try. Click the “Start free trial” button associated with that pass. The process is designed to be simple, with no redemption codes needed for the standard 7-day offer.
However, there are eligibility requirements to keep in mind. Trials are available only for members who haven’t previously used that specific pass. If you’ve already enjoyed a Cinema Pass trial, you won’t be eligible for another Cinema trial, though you might still access trials for other passes.
Returning members who let their membership lapse may regain trial eligibility for specific passes. If you’re uncertain about your status, check your account details on NOWTV.com or contact support before attempting to start a trial.
Boost and Ultra Boost Trials
When adding a Boost or Ultra Boost free trial alongside your membership pass, be aware of how billing works. Your membership payment is taken immediately, while your first Boost or Ultra Boost charge won’t appear until the trial period ends—typically 7 days later. This allows you to evaluate the enhanced streaming experience before committing to the additional monthly cost.
NOW TV Free Trial UK: Availability and Details
The NOW TV free trial is available in both the UK and Ireland, though specific offers may vary slightly by region. For UK viewers, the service operates primarily through NOWTV.com/gb, where all current membership options and trial offers are displayed.
UK-Specific Pass Options
UK members have access to three main pass categories with free trial options:
- Entertainment Pass: Includes access to Sky Originals, box sets, and popular TV shows. The 7-day trial gives you a substantial window to explore the content library.
- Cinema Pass: Grants access to new movie releases and an extensive film catalogue. Many users find the Cinema Pass trial particularly valuable for watching recent films.
- Hayu Pass: Focuses on reality TV content from the Sky portfolio. The 7-day trial allows users to sample reality series available nowhere else.
The Sports Pass does not include a free trial. Unlike Entertainment, Cinema, and Hayu, Sports is only available through paid memberships. Day passes start from £11.99 for those wanting shorter-term access to sports content.
You can start trials for multiple passes simultaneously, giving you up to 21 days of combined free content if you enroll in Entertainment, Cinema, and Hayu trials at once. Each trial requires a separate sign-up, and all are subject to the same eligibility restrictions.
How to Cancel NOW TV Free Trial 30 Days?
Cancellation is possible at any time, but timing matters. To avoid any charges after your free trial, you must cancel before the 7-day period ends. Once the trial concludes, your first monthly payment is processed 30 days later.
Cancellation Steps
To cancel during your free trial period, log into your NOW TV account and navigate to the membership settings. Select the pass you wish to cancel and follow the prompts. Your cancellation takes effect immediately, meaning you won’t be charged when the trial ends.
However, if you committed to a minimum term contract—such as a 6-month discounted membership—cancellation won’t be immediate. In these cases, your access continues until the end of the commitment period, but no further charges apply after that term.
Promotional offers like “6 months for £6.99/month” typically require a 6-month minimum commitment. If you cancel these plans early, you’ll lose the discounted rate and may be charged standard pricing for the remaining months. Always review the terms before committing to discounted memberships.
Post-Trial Billing Clarification
The phrase “NOW TV free trial 30 days cancel” often reflects confusion about when charges occur. Here is the actual timeline:
- Day 0: Trial begins, no payment taken
- Day 7: Trial ends; cancel now to avoid all charges
- Day 37: First monthly payment is processed (30 days after trial ended)
Setting a reminder to cancel before Day 7 is the most reliable way to ensure zero charges.
NOW TV Entertainment and Sports Free Trial Options
Understanding the differences between pass types helps you choose the right trial for your viewing preferences. Each pass category offers distinct content and billing structures.
Entertainment Pass Trial
The Entertainment Pass is the most popular choice for new subscribers. A 7-day free trial gives access to the full Entertainment library, which includes Kristen Bell Movies and TV Shows – Full List and Where to Watch, Sky Original dramas, documentaries, and catch-up TV.
After the trial, standard pricing applies unless you’ve signed up for a promotional rate. Current offers include 6 months at £6.99/month (normally £9.99/month) with a 6-month minimum term, or 12 months at £2.99/month which includes a 30-day trial of Boost or Ultra Boost.
Cinema Pass Trial
The Cinema Pass trial provides access to new movie releases, including many titles shortly after theatrical release. This pass is ideal for movie enthusiasts who want flexible, no-commitment access to fresh content.
Promotional offers include 3 months Cinema for £9.99 and 6 months of Cinema & Entertainment for £13.99/month (normally £19.98/month) for those ready to commit to a longer subscription.
Sports Pass Options
Unlike Entertainment and Cinema passes, the Sports Pass does not offer a free trial. Sports content is available through paid memberships only. Current pricing includes:
- Monthly Sports: £26/month for 6 months (then £34.99/month) for access to Lions series, Test cricket, F1 races, and Premier League
- Sports Day Pass: From £11.99 for shorter-term access
For those interested in live sports, the Day Pass provides a flexible alternative to full membership, though no free trial is available.
What Happens During Your Free Trial Period?
Understanding the timeline of events during and after your free trial helps you plan accordingly.
- Sign Up: Choose your desired pass and click “Start free trial” on the NOW TV membership page.
- Day 1-7: Enjoy full access to your selected pass content. No payment is taken during this period.
- Day 7: Trial ends. Your payment method is charged unless you cancel before this date.
- Day 37: First monthly payment is processed if you continued past the trial.
- Ongoing: Monthly charges continue at the standard rate unless you cancel or switch to a promotional plan.
If you’re on a promotional plan like “12 months for £2.99/month,” your discounted rate is locked for the commitment period. Cancellation before the term ends may result in standard rate charges for used months.
What We Know and Don’t Know About NOW TV Trials
Transparency about what is confirmed versus what remains unclear helps readers make informed decisions.
| Established Information | Uncertain or Unavailable Information |
|---|---|
| Standard free trial is 7 days for Entertainment, Cinema, and Hayu passes | No verified 30-day free trial offer currently exists |
| Post-trial billing occurs 30 days after the trial ends | Promotional codes for extended free access are not officially documented |
| Sports Pass has no free trial available | Whether Ireland-specific offers differ from UK offers is not fully detailed in public sources |
| Cancellation before Day 7 prevents all charges | Exact availability of past 3-month free trial offers is unclear |
Understanding NOW TV Trial Terms
Standard NOW TV memberships include advertising unless you add Boost or Ultra Boost. These add-ons provide an ad-free experience (excluding live channels and promotional trailers) and enhanced streaming quality.
Boost costs £5/month after the trial and includes Full HD streaming across multiple devices. Ultra Boost, priced at £8/month after trial, adds 4K streaming capability for compatible devices and content.
All free trial offers are limited to new or returning members and are subject to NOW TV’s terms and conditions. Offers may not be combined with other promotions and can be withdrawn at any time.
For viewers exploring similar content options, Tom Hiddleston Movies and TV Shows – Full List with Ratings provides additional viewing recommendations compatible with streaming services.
What NOW TV Says About Free Trials
“Go to NOWTV.com/membership. Choose your Entertainment Pass. Start your 7-day free trial. Your next payment will be taken 30 days afterwards.”
— NOW TV Help Centre
“Our 7-day free trial gives you the perfect way to sample our content before committing. If you decide it’s not for you, simply cancel before the trial ends.”
— NOW TV Free Trial Article
These official statements confirm that the 7-day trial is the standard offer, with billing occurring 30 days after initiation rather than immediately after the trial.
Key Takeaways on NOW TV Free Trials
The NOW TV free trial is 7 days long, not 30 days. The 30-day reference in common search queries reflects the billing cycle that follows the trial period, not an extended free access window. Eligible passes include Entertainment, Cinema, and Hayu, while Sports Pass does not offer a free trial. Cancellation before the 7-day deadline prevents all charges, and those considering discounted long-term plans should review minimum commitment terms carefully before signing up.
Frequently Asked Questions
What is the NOW TV free trial length?
The standard NOW TV free trial is 7 days long for Entertainment, Cinema, and Hayu passes. No 30-day free trial is currently offered.
Does NOW TV have Entertainment or Sports free trials?
Entertainment, Cinema, and Hayu passes all offer 7-day free trials. The Sports Pass does not include a free trial option.
How does NOW TV free trial billing work?
No payment is taken during the 7-day trial. Your first monthly charge is processed 30 days after the trial begins, not after it ends.
Can I get a code for a longer free trial?
No promotional codes for extended free trials have been officially documented. Standard trials require no code and are accessed directly through NOWTV.com.
How do I cancel before being charged?
Log into your account, navigate to membership settings, and select cancel. The cancellation takes effect immediately, preventing any charges.
Can I try multiple passes at once?
Yes, you can start trials for Entertainment, Cinema, and Hayu separately, giving combined free access across multiple content libraries.
What happens to Boost trials if I cancel my membership?
Canceling your membership pass also cancels any associated Boost or Ultra Boost trial, as these are add-ons to your base membership.
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